By Elia Canfield
If you have ever wondered why you can remember the phone number to that J.G. Wentworth commercial, priming is the answer. Listen, this phone number on the commercial has been thrown in between the shows you watch on tv every day. During most commercial breaks between It helps that the commercial is in the form of a song. This number has been memorized by your brain without you thinking twice about it. If it is now driving you crazy that you are one of the few that cannot remember the number it is 877-cash now. It was a whole jingle that sang call J-G Wentworth 887 C-AA-SH N-OO-OW. The stimulus is the number that activates memory in your brain. This is then reinforced every time the commercial is on the TV. Your mind can then recall this information at any given time when this information invaluable or related to some topic of conversation. This can also go for you memorizing songs on the radio that you do not even like, but cannot remember what was taught in the lecture. You cannot remember because you are not exposed to it frequently enough and in many settings where you are conscious and subconsciously learning the material. Priming has also primed us to pair different beats of sound to feeling like happiness, sadness, suspense, and danger.